Writing Headlines That Turn Heads

If you want anyone to read your article, you’ve got to grab them with a headline that turns heads. There are some secrets to writing great headlines.


Writing great headlines is an art.

Advertisers and journalists have been writing headlines since long before blogging existed. Great bloggers study their methods. Let’s see what some of the best bloggers out there have to say about writing headlines. Make sure to click on the links to read their articles.

Jeff Goins says:

  • Use numbers
  • Use interesting adjectives
  • Use unique rationale
  • Use what, why, how, or when
  • Make an audacious promise

Copyblogger says:

  • Be useful to the reader
  • Provide him with a sense of urgency
  • Convey the idea that the main benefit is somehow unique
  • Do all of the above in an ultra-specific way

Problogger says:

  • Use power verbs
  • Employ colorful adjectives
  • Arouse curiosity
  • Build lists
  • Use the magic words
  • Pick up the newspaper

Michael Hyatt says:

  • Grab attention
  • Screen and qualify readers
  • Draw readers into the body copy
  • Communicate the “big idea”
  • Establish credibility

If you really want to know more…

Check out this book: Advertising Headlines That Will Make You Rich: Create Winning Ads, Web Pages, Sales Letters And More


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