I believe the best bloggers have original and unique voices. It’s good to stand out in the crowd. That doesn’t mean anything goes. There are some basic parameters. Your audience has some general expectations.
This post is based of a post I originally wrote for Hip Diggs.
When you go to your dental hygienist you expect to get your teeth cleaned. You don’t expect open-heart surgery. Blogging is similar. People come to a blog expecting certain forms of communication.
Great Blog Posts Follow A Formula
Click the bold links for other bloggers’ insights on writing great blog posts.
- Write a great headline: Headlines are the first thing your audience sees. 80% of potential readers will pass your post by if your headline is poor or mediocre. Use strong words that offer your audience a benefit. Make it urgent, useful and unique. Start with a boom!
- Craft a strong opener: Once you’ve written an effective headline, you need a strong lead. You need a hook to follow your boom. Great leads use quotes, questions, startling statements or stories. Just give the reader something to hang onto. Make them want to keep reading.
- Choose an image to match: I like a minimalist approach. I keep the photos relatively simple with some room for white space. I take the time to find photos that have a minimalist quality, yet work with the articles. Your photo can be direct or metaphorical. Just make sure it matches the topic of the post. I use Pixabay to find a variety of free images.
- Refer to personal experience: People relate with our stories. When we base our writing from real experience it comes alive. Hip Diggs’ posts are all based from personal successes and trials. One way to write more effectively is to write more like you talk. Simple. Direct. To the point. Boom!
- Offer some guidance: This is at the heart of every effective blog post. Give your readers information that they can use. This section of this post is doing exactly that. I’m giving you step-by-step instructions on writing dynamite blog posts. Boom!
- Keep it short and simple: My posts are usually between 400 and 700 words. Many readers feel intimidated by lengthy posts. People are busy. They want a post that they can scan quickly for valuable information. Keep it simple.
- Use simple words and sentences: Too often writers try to impress. They want others to know how smart or creative they are. So they get fancy with the words and sentences. Don’t. Keep it simple and readable. Don’t write poetry for a business audience. Don’t write fiction for a medical community. But don’t write over the heads of your audience members either.
- Offer links to related sources: Use both internal and external links to sources that relate to your topic. Make sure the links take the reader somewhere they can get useful information about a specific topic.
- Provide a closing: Great blog posts give the audience a takeaway. In this post you’ve learned the basics of writing great blog posts. The takeaway is using this new knowledge. You now have the ability to gain your audience’s attention and give them something they can use. Boom! That’s gold.